Jessica Simpson's New Maternity Line

5. In the fashion of entrepreneurship, Jessica Simpson's new role as a mother means the creation of a new maternity line for expecting moms. Jessica Simpson announced her plans for "Jessica Simpson Maternity," a vintage inspired label, this morning. Simpson's new  label will be sold at major maternity and department stores, including Macy's.
“You want to wear clothes that are flattering to your baby bump; you want to show your bump off," Simpson says.
[StyleNews]
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