Equinox Members Hate Terry Richardson's New Ad
2. Terry Richardson's new ad for Equinox is causing quite a commotion amongst members. Members took to the Facebook page of the company to voice their opinions about the models used.
“Why did all of the models have a runway physique? Equinox is promoting health and fitness, so I would like to see some healthy and fit women on their ad campaigns who look like they could actually survive a typical Equinox class.. Can we maybe see a little bit if [sic] muscle on the ladies next time around? The Nike ads are great examples of strong, fit women!”[Fashionista]