Lifeguard On Duty At Lifestyle Pop-Up T.B.D. In Southampton

by KENDRA SEAY · July 24, 2009

    If you haven't paid a visit to the latest addition to the growing Hamptons pop-up shop community, T.B.D., then take a break from the beach and fit them into your weekend plans. The store's founders Peter Hananel and Jesse Warren are teaming up with fashion photographer Matt Albiani this Saturday to celebrate the release of the highly anticipated Lifeguard on Duty. We had a chance to chat with Peter about his pop-up which stocks clothes by UNIS, A.P.C., YMC (You Must Create), Save Khaki, Coto, and TOMS Shoes (with Gitman Brothers Vintage, Bblessing and Rag & Bone on the way) alongside hand-made surf boards, art and design pieces, books, and magazines. He dished about the name T.B.D., the shop, the talent behind Matt Albiani, and how they plan to take on the Hamptons...

    [Photo via StyleCaster] What's the story behind the name T.B.D.? T.B.D., To Be Determined, is about bringing the fresh aesthetic of New York City's creative community to a new place. The name is meant to reflect our casual, relaxed style – truly mixing things up as we go.

    What are you trying to add to the style of the Hamptons this summer? We sought to bring some of the 'New York cool' out east for the summer. We’ve tried to find a perfect balance of that unique urban sensibility and laid-back, Hamptons style.

    We can imagine that the selection process for a pop-up shop is difficult since you're typically dealing with a small space only open for a short period of time. How do you decide which items/brands make the cut? I think we've brought a great mix of modern menswear to a community that appreciates it. Most of the items in the shop are exclusive to T.B.D. out east. We looked to partner with some of the most talented designers in the business - bringing great NYC-based labels like UNIS, Gitman Brothers Vintage, Bblessing, Save Khaki and Rag & Bone to a community that seeks this type of creative quality. We're also stocking out-of-town labels like A.P.C., TOMS shoes and SUPER sunglasses for good measure.

    We know you mostly stock menswear, but could you ever see yourself expanding into the womens market? We’re actually working on a few women’s trunk shows which are likely to happen in August – one is with a great Lower East Side-based women’s shop. We’ve also just gotten in a few select women’s pieces from UNIS. Do you plan on continuing your pop-up shop for multiple seasons to come? Right now, T.B.D. is focused on creating something special for the Hamptons community - bringing out emerging and established contemporary mens labels, mixing in some thoughtful reading material and collaborating with some talented artists. Everything else is currently T.B.D.

    Besides his artistic talents, what made you decide to team up with Matt Albiani for this weekend's event? Since we think of ourselves as a lifestyle pop-up, we wanted the shop to have an art component. We stock a carefully curated selection of art, design and surf books which we’ve placed alongside our clothing, as well as a small selection of magazines, journals and non-fiction titles. The event is to celebrate Matt’s book “Lifeguard On Duty” which documents his travels across the U.S., photographing ocean guards in their own environment. Matt is a well respected photographer who has done work for Interview, Esquire and Vanity Fair to name a few - we think his work is a great compliment to the relaxed summer-vibe we have going on.