Your GofG Hamptons Guide To The Weekend

Pink Agenda Goes Poolside with Guest of a Guest and Fame Game at Sole East Why: Yeah, yeah we know there's alot going on this weekend but there's nothing like a pool party to throw into the mix to make your weekend a splashing success. In case you are unaware, not only is The Pink Agenda has a talent for throwing parties…Good parties. They’ve brought down The Eldridge, hosted star-studded galas, and who can forget the Beers, Breasts, and Football party that took over Union Square last fall, and all for a great cause. Now Pink Agenda is taking the fun poolside with Fame Game and Guest of a Guest for their first-ever Hamptons event. Go HERE for tickets and join us Saturday (3pm - 7pm) for tasty Ty Ku cockails, music by Hamptons fave DJ M and lots of fun in the sun at Montauk hot spot Sole East.

Mercedes-Benz Polo Challenge 2009 Opening Day Where: Blue Star Jets Field, Hayground Rd., Bridgehampton Why: The Bridgehampton Polo Club will host the coveted Mercedes-Benz Polo Challenge at Blue Star Jets Field. This summer’s matches promise to be some of the most exciting in the sport. The sport’s greatest athletes will compete for one of polo’s most treasured prizes. Returning as well will be some of the East End’s most high-profile and influential audience of VIPs, celebrities and media When: Saturday, 4pm

10th Anniversary ART FOR LIFE Event Where: East Hampton Estate of Russell Simmons Why: Russell Simmons is celebrating the 10th Anniversary of his Art for Life event benefiting the Rush Philanthropic Arts Foundation. The Guest List? Attendees will include Vanessa Williams, Adrian Grenier, Shephard Fairey, Tim Gunn, Serena Williams, Donna Karan, DJ M.O.S. and many, many more. When: Saturday, 6pm

ACRIA'S Annual "Cocktails at Sunset" Benefit Where: The private residence of renowned fashion photographer Steven Klein, Bridgehampton Why: The Calvin Klein Collection and Vanity Fair are hosting this annual Hamptons event complete with lobster rolls, bay burgers, and specialty cocktails under the stars while exploring Steven Klein’s remarkable horse farm estate with tons of familiar faces...There comittee members include Sarah Jessica Parker and Matthew Broderick, Andre Balazs, Ross Bleckner, Andrew Saffir, and many more. When: Saturday, 8pm - 11pm

Quintessentially at Bridgehampton Polo Where: Blue Star Jets Field at Two Trees Farm, 849 Hayground Road Why: Not only should you be at the Bridgehampton Polo match but you should be their as a VIP with Quintessentially and their access to the Mercedes tent along with their own tailgating tents where you will get to enjoy delicious food and drink as the thundering games play right before your eyes. When: Saturday, 4pm - 7pm

LOLA Gallery Opening in Southampton Where: The LOLA Gallery: 85 Jobs Lane, Southampton Why: This show will run through August 1st but make sure you stop by Saturday to celebrate with cocktails at the first showing which will feature the photography from the online art collective HideoutGallery.com launching in conjunction with the show. The selected artists are Kareem Black, Chad Griffith, Emily Schur, & Matthew Salacuse. The LOLA Gallery will also feature limited editing hand-made LOLA shirts, Downtown STATionary card and booklets, TV Books, limited art books, and Max&Suzanne summer 2009 wear. As LOLA started in Southampton it is good to be back. When: Saturday, 5pm - 8pm

Social Life Magazine Celebrates New Issue With Cover Girl Ciara Where: The Social Life Estate, East Hampton Why: Justin Mitchell and Devorah Rose are hosting yet another exclusive party to celebrate The July Issue of Social Life Magazine with cover girl Ciara. The Social Life estate has consistently hosted sucessful parties so far this summer and this one is sure to deliver. When: Saturday, 7pm - 10pm

Micah Jesse's White Hot Birthday Brunch Where: Day & Night Restaurant Beach Club: 281 County Rd 39A, Southampton Why: D & N is FINALLY hosting a White Hot-attired bash and Micah Jesse's Birthday makes the perfect occasion for such a bash. When: Saturday, 1pm - 3pm

Alice + Olivia at Surf Lodge Where: The Surf Lodge: 183 Edgemere Street, Montauk Why: Alice+Olivia is hosting a summer concert with singer songwriter Alexa Ray Joel and DJ Alexandra Richards to celebrate Art of Elysium’s weekend promotion at the Southampton store, where 10% of all sales will benefit the charity. Concert-goers will include Michelle Trachtenberg, Kourtney Kardashian, Richie Rich, DJ Nick Cohen and The Art of Elysium Founder Jennifer Howell When: Saturday, 5pm - 7pm

La Perla East Hampton Art For Life Kick-Off Event Where: La Perla 66 Newton Lane, East Hampton Why: La Perla is hosting a cocktail reception to celebrate the 10th Anniversary of Art for Life. Guests will receive 25% July 17th - 22nd. 10% of proceeds ill be donated to Rush Philanthropic Arts Foundation. Guests can RSVP to rsvp@laperlafashions.com When: Friday, 5pm

Shop For Care with Christy Turlington Burns and Temperly London Where: Temperley London Boutique: 53 The Circle, East Hampton Why: Christy Turlington Burns is headed to the Hamptons for a cause. Is she bringing her hubby Ed? We sure hope so. Proceeds from this shopping event and the following week’s sales and Silent auction of one-of-a-kind and archived Temperley London gowns to benefit CARE. When: Saturday, 5pm - 7pm

Art for Life Pre Event at Tory Burch Where: TORY BURCH 47 Newtown Lane, East Hampton Why: Russell Simmons, Lyor Cohen, and Allison & Chip Brady are hosting a kick off party for ART FOR LIFE East Hampton with an afternoon of shopping & cocktails at Tory Burch. Guests will enjoy a 10% discount on all full-priced merchandise and 10% of all the event's proceeds will benefit Rush Philanthropic Arts Foundation. Make sure to stop by and get your shop on. When: Saturday, 1pm - 3pm

POP! Collection at Elie Tahari Where: Elie Tahari Flagship Store: One Main Street, East Hampton Why: The POP! Collection has arrived in the East End with works from artist Burton Morris. Spend $500 at the Elie Tahari shopping event and receive a signed Burton Morris coffee table book. When: Saturday, 5pm - 7pm

And then there are the After Parties....

10th Anniversary of Art for Life Official After-Party Where:Georgica Restaurant & Lounge: 108 Wainscott Stone Road, East Hampton Why: Matt Levine and the Georgica team will be more than ready Saturday night to celebrate The 10th Anniversary of Art for Life Official After-Party Hosted by Russell Simmons with Music by DJ Shogun When: Saturday, 10pm

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Stoli Elit Vodka Presents the Official Bridgehampton Polo Afterparty Where: AXE Lounge at Dune: 1181 North Sea Road, Southampton Why: After a long day of polo, going buck wild at AXE Lounge at Dune will be just what you need to let loose and party the night away. Music by DJ Jesse Marco. When: Saturday, 11pm