Surf Bazaar will be your East Coast debut; is there any particular reason for choosing a Montauk store to launch your collection?

Surf Bazaar will be your East Coast debut; is there any particular reason for choosing a Montauk store to launch your collection? I've spent the last 2 summers out in Montauk and I love it. It's such a special place. I've come to make a number of friends there and so enjoy how they celebrate summer. And Bethany Mayer, the owner of the Surf Bazaar, is just a lovely women with amazing taste! [Photo via]
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