Welcome To The Fabulous World Of Sponsorships

by CLAIRE WILLETT · July 28, 2008

    bridgehampton polo clubFrom: hamptons.guestofaguest.com:

    For the most part, the Hamptons have been what I'd expected, only more so. The prevalence and blatancy of sponsors, however, came as a huge surprise. Sure a Bluestar Jets Field wouldn't garner even one eye roll were it in Vegas, or Atlantic City, but here, in what is supposed to be a bastion of all things Brahmin?

    Nearly every event and venue I've been to out here has been heavily sponsored, with the only variation being the degree to which the product/brand is referenced in the event and venue's title. I suppose it doesn't make sense to foot the bill yourself if a company will do it for you, but I can't help feeling that what you've saved financially you've lost in class.