How Did Victori Contemporary Get Started?

Ed Victori, Celine MoEd Victori: I worked on a trading floor of a French investment bank after college, and after almost 4 years there, during a fairly tumultuous time in the markets, I realized I didn't truly care about the work I was doing.  I went on a camping trip through the deserts of Tanzania by myself, and soon after exited the entire industry I had been working in with abstract ideas of doing something more relevant to my own interests. My father is a painter who worked out of New York City for most of the '80's and '90's to a commercial extent, but has since exited the New York art scene to focus on his own original creations. Early in my new endeavors and in an attempt to re-introduce him as a contemporary painter to New York City, I assembled a solo show for him at a commercial art fair in the city in March 2012 to expose a few signature works he completed between 1979-1996 of a distinct style called “Multiplism”. This exhibit, the process of putting it together, and the family dynamic involved became the subject of a documentary produced and directed by an independent group in early 2012, set to be released in 2015 www.victorimovie.com. However, embedded in this undertaking was a learning experience that I couldn't expect to put my father back on the map so quickly without any knowledge of the market, nor become a successful or respected art dealer by showing his work alone...
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