Fish and Chips
If Fish and Chips Were the Olympics Mascots
Back-story: Everyone's favorite lunch date, Fish and Chips embody London's stereotypically limited cuisine options. Plus, they would make a great plush toy, which is apparently a big component of Olympic mascot campaigns.
Sponsored Sport: Sailing, Kayaking, and other water sports (excluding fishing, which, thankfully, is not an Olympic sport)
Motto: Fry that Olympic flag high!
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