One thing to remember about E3 is that there are two different types of women in costumes there: female fans who genuinely love video games and are dressing up to showcase that devotion, and "booth babes," who are paid to dress up, promote a given product, and smile, flirt and take pictures with the programmers, buyers and various lonely males that attend. There's a fairly easy way to tell which is which, but it's not nice to say.
[via @novellanikita]