"Best $2k I Ever Spent!" Video Games Get Bolthouse'd At Elder Scrolls Launch Party With Christina Aguilera, Jane's Addiction & More

Jane's Addiction playing at the 'Elder Scrolls V: Skyrim' launch

As someone who used to work in the video game industry, I confess to being surprised by the celeb-happy turn that video game marketing has taken. Granted, games are big business these days and have been for a while, but when celebs are flocking to the Brent Bolthouse produced launch party for The Elder Scrolls V: Skyrim, a swords-and-dragons fantasy title with a mythology that makes Lord of the Rings look simple and accessible, I think it's safe to say we're still breaking new ground.

[top photo via USA Today, all others via and via]