5 Ways L.A. Out-L.A.'ed Itself At The T-Mobile Sidekick 4G Launch

by Morgan Stewart · April 21, 2011

    The Strokes[Photo via] Last night the city of Los Angeles was on fuego with setting a new precedent for just how "L.A." this town can get at the T-Mobile Sidekick 4G Launch event. We have seen it all, heard it all, done it all, and more often times than not we wish we hadn't. Wait, no we don't, we're really indifferent about everything. So let's discuss the five major ways L.A. took it to a new level and became a caricature of itself last night.


    1. Location

    What better way to use an old Robinson's May parking lot (in Beverly Hills) than to throw a huge corporate shindig (in honor of a cell phone release) where the jobless hipster crowd could mingle with the suits and hustlers with careers. Barricades were the great equalizer, reducing everyone to livestock standing in line, presumably to keep us from bum-rushing the mandatory Facebook Log-in in order to potentially win free ish. Once again, MANDATORY Facebook log-in.

    2. Food

    Yes, rare but food and beverages were provided for party guests and of course our resident "VIPs" Paris and Nicky Hilton. By food we mean, an assortment of neatly packaged sushi provided by Katsu-Ya. DUH. As if sliders and skewers would cut it. No, no, we need trendy overpriced sushi for this one.

    3. Entertainment:

    T-Mobile really must be doing wonders with acquiring new contracts this year, considering The Strokes, fresh from headlining Coachella, were on hand to deliver a stellar performance for all of us to enjoy over spicy tuna cut rolls and free-flowing glasses of Veuve.

    4." What's the point, everywhere you go has valet?"

    Truer words have never been spoken, thanks Cher Horowitz! It's bad enough that we have to drive everywhere, but parking can be a deal breaker for your night so it's really a major bonus when valet is on hand deal with that pesky vehicle of yours. ESPECIALLY when it's COMPLIMENTARY.

    5. Crowd

    You know you're in L.A. when a large constituent of an upscale event could pass for hobos if it weren't for that one thing they're sporting you know you saw at Barney's for $500. The night boasted an array of over-sized fedoras, flannels, short skirts, tragic heels, try-hard heels, sequined accessories and no shortage of forced smalltalk and cigarette smoke. And when The Strokes finally took the stage, no one actually rocked out because they were too busy snapping some mobile uploads. [Photo by Lina Lecaro for LAW via]