Inside The Coronet Solitaire Diamonds Rooftop Launch Party Featuring Poolside

Coronet Solitaire is the first luxury-made-affordable brand of diamonds that is breaking ground by making the highest quality diamonds attainable for a fraction of the price. The secret is the cut: while a standard diamond stone features 57 facets, six stones in a Coronet piece of the same size with a combined 399 facets to catch light give it an unrivaled luminosity at a third of the weight. Both ladies and the gents were seen sporting the sparkly rocks at Wednesday's launch celebration of Coronet Solitaire in the U.S., and take it from us when we say everyone was looking sharp. The party was the epitome of elegance, held on the rooftop of Perch in Downtown L.A., which provided guests with unparalleled views of the city. Twinkling lights, birdcages, and tasteful sparkles adorned the venue as Caliche rum cocktails flowed from the bar and DJ Shae B spun the party tunes. The sun got weaker and the drinks got stronger while a performance from the band, Poolside, had guests dancing and bopping along against a backdrop of L.A. city lights. Coronet Solitaire showed off their gems as they supplied each member of their supporting team of the event with a sparkly rock necklace or lapel pin. Among the guests in attendance were Coronet's campaign faces Alyssa Reeder, Jenny Parry and Caitlin Chase. Dominic Venneri of Vokent branding emceed briefly, introducing the brilliant concept of Coronet Solitaire and thanking the gorgeous gals of Caviar & Cashmere, Stone Cold Fox, Street Corner Girl, and On the Way Out for their contributions to the party. Overall, the launch's perfect combination of chic elegance and sexy summer fun made for a wonderful evening that got us very excited to see more of what Coronet has in store for us in the future. Keep clicking through the slideshow for a peek inside the party and visit our photo gallery for complete coverage.