Inside The Grand Opening Of GRACEDBYGRIT Flagship Store

Founded in 2013 by Kimberly Caccavo and Katharine Nolan, the brand introduced multi-functional UPF+ 50 styles made for a variety of activities including yoga, surfing, hiking, paddle boarding and running. Founders Katharine Nowlan and Kimberly Caccavo decided to name the brand GRACEDBYGRIT as a subtle way to celebrate women. All women have gritty moments that can make or break them, but how we deal with it shapes and defines the women they become; they are graced by their grit. Nowlan and Caccavo ensure this celebratory sense of femininity is relayed throughout the collection by using premier high-compression fabrics that have a flawless fit, ensuring every customer feels good about herself when working out.