Slide #1
In anticipation of the new Ford Fusion to launch next month, the auto company collaborated with Milk Studios to bring a revolutionary digital and physical art gallery experience with Wall to Wall: The Fusion Collective. To celebrate the fruits of their partnership, the creative, cutting edge media company played host to a pair of kickass opening parties at their studios, the first last week in NYC and last night's in Hollywood.
Housed in Milk's premier photo studio, droves of Angelenos including notables like Erin Wasson, Shaun White, Emile Hirsch and Jennie Garth, stepped out for the event where they got a first-hand look at the work of the six multimedia artists participating in the collective. Ranging from a performance by tech-based dance artist trio, WIFE, a bass-heavy DJ set from #BEEN#TRILL, live painting by Brian DeGraw, and various other installations involving sound, light and space, all works on display were inspired by Ford Fusion's evolving design strategy.
This original combination of interactive elements elevated Wall to Wall from exhibition to experience, and the open bar certainly helped maximize the journey. Keep clicking through the slideshow to see how L.A. got down with Wall to Wall at Milk Studios in our photos from the night.