L.A. Goes Gatsby At The Social Primer For Brooks Brothers Launch

Go HERE for more photos from the night and tag yourself and your friends!

Wednesday night, an exceptionally dapper crowd of Angelenos turned out to celebrate the launch of the Social Primer for Brooks Brothers limited-edition bow tie collection by K. Cooper Ray. The lovely event was held at the Beverly Hills Brooks Brothers store, which happens to be a fabulous event space and suited the occasion perfectly. The night taught us that if you ditch the trendy hobo look and throw in some bow ties, blazers and pretty cocktails, L.A. can seem so Gatsby.

K. Cooper Ray

Guests enjoyed music and cocktails as they previewed the bow ties and snacked on hors d'oeuvres. Among those in attendance were Christina Hendricks with fiance Geoffrey Arend, Arthur Wayne, Emily Current, Garcelle Beauvais, George Kotsiopoulos, Jamie Tisch, Cameron Silver, Shell and Craig Cardon, Rich Sommer, and the lady responsible for the amazing, spot-on wardrobe for "Mad Men," Miss Janie Bryant.

Arthur Wayne, Janie Bryant

Joshua Fearnley, Darren Gold, Matt Walker

Upon entering the party, you immediately felt as if transported to some far away preppy land of refined sophisticates, where guys are gentlemen and women are ladies. Um, excuse me, that is so not L.A. Yes! Yes, it is, er, it was that night. That's what happens when you have a room full of men wearing bow ties and Ray is involved.

Sally Perrin, Michael Perrin, Shell Cardon, Alfredo Gilardini, guest

Ray, or Cooper as he's known by his friends, is the lifestyle connoisseur, style expert and founder of Social Primer, a blog where the common man can learn everything he needs to on "manners, style and handling [his] liquor."  To help class up the world a bit, he has created a line of exquisite silk bow ties featuring different prints on either side exclusively for Brooks Brothers. For such a launch celebration, it was only appropriate that guests don the timeless neck-wear and dress the part.

From the setting to the space to Teen Vogue associate editor and NYC scenester/tastemaker, Andrew Bevan, playing DJ, to the male servers in seersucker shorts and bow ties, it really was like being whisked away from the wilds of Los Angeles for a quick jaunt to an imaginary Hamptons-like colony. On Rodeo Drive.