Lovers + Friends X BECAUSE IM ADDICTED Capsule Collection Launch Party

Nestled in the quiet residential streets of West Hollywood, Petit Ermitage hotel and its beautiful rooftop is a delightful little secret refuge just walking distance from the hustle and bustle of the city below. So perhaps we are partial to anything that happens if it's there, but there's no denying last night's Lovers + Friends X BECAUSE IM ADDICTED launch party was a hit. L.A.'s Geri Hirsch, the fashion and style blogger behind the seven-year-old BECAUSE IM ADDICTED, had been dropping hints at a clothing line for a year, only to reveal what she had been hard at work on this week to her readers: a capsule collection for Lovers + Friends, the L.A.-based brand of on-trend essentials that are versatile, understated and affordable. Geri Hirsch