Slide #2
Before the party, a member of the Nasty Gal team explained to us that NG was sitting out Coachella this year in order to bring the party local, to celebrate the success of the site with the people who have supported it since day one. For a company that's always thrived on standing out from the pack, they may have also proved that the best way to capitalize on all the hype from the desert was to not even go at all.
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