Toes in sand, bathing suits on, gals and guys sipped and mingled in the sun before taking on Jack's challenges. Soon enough, friends were hopping side by side in sack races, racing with cantaloupe, scoring touchdowns, and popping balloons left and right in the array of beach games hosted by Jack Honey. Some even got their digs and spikes on in a beach volleyball tourney while others enjoyed a tamer competition of cornhole. Laughs and high fives went all around as winners of all the games sported their new Jack Daniel's Honey gear such as awesome tees, towels, beach balls, and water bottles. Following the afternoon beach activities, feisty gamers had certainly worked up a thirst under the summer sun and Jack Honey had them covered with a variety of Jack Honey's specialty cocktails as the crowd headed to some of Hermosa's favorite beach bars. Starting at Baja Sharkeez and ending at the Lighthouse Cafe, players befriended Jack Daniel's and his honey with open arms. Keep clicking through the slideshow for a closer look at the day fun in the sun and sand at the Jack Honey Beach Games and visit our photo gallery for complete coverage!