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Converse Flagship Store Opening @ 3rd Street PromenadeWhen: Wed, February 15,7:00 pm - 10:00 pm Where: Third Street Promenade, Santa Monica Why: Quite possibly America's most classic sneaker brand (I'm wearing my All-Stars right now), Converse is celebrating the grand opening of their flagship West Coast store with live performances by Boots Electric and DJ Rashida and a whole mess of custom kicks. [Details]