3rd Annual BeautyCon Los Angeles presented by ELLE Magazine

When: Saturday, August 16 Where: LA MART – The Reef Who was there: Guests included Kelly Osbourne, Shay Mitchell, Aimee Song, Bethany Mota, Jeannie Mai, Jessica Lowndes, Jillian Rose Reed, Brittny Gatineau, and Rixton. Other details: The two fashion worlds of the Hollywood mainstream and the fast-rising YouTube scene joined forces on Saturday, August 16th, for the 3rd annual BeautyConLA. Industry notables Kelly Osbourne and "Pretty Little Liars"'s Shay Mitchell were joined on the event's pink carpet by beauty guru aqnd YouTube sensation Bethany Mota, among many others. People of all ages were incredibly excited to see Bethany and mobbed the carpet area to get a closer look. The after party took place outside immediately following the event, where pop/R&B group Rixton took the stage and performed some songs including their hit single "Me and My Broken Heart." Kelly OsbourneShay Mitchell [Kelly Osbourne] [Shay Mitchell] Bethany MotaJeannie Mai [Bethany Mota] [Jeannie Mai] Jessica LowndesMichaela Blaney, Aimee Song, Shay Mitchell [Jessica Lowndes] [Michaela Blaney, Aimee Song, Shay Mitchell] [Photos: Alex Wyman/AP Invision, Jordan Strauss/AP Invision]
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