James Borow
How do some of the world's largest advertisers manage their massive campaigns? Well, they use SHIFT, the major marketing platform helmed and Co-founded by James Borow in 2010. It's the method-of-choice for social media outlets Facebook, Twitter, and LinkedIn (SHIFT has formed ad partnerships with all three), as well as major clients AMEX, Verizon, and SONY. And though James may still have that fresh-faced, eager smile, he's no newbie when it comes to tech, having already founded app-developing company, Entitled Labs, and having managed social media efforts for Al Gore and Ed Koch.
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