The legend. The icon. The man forever in a silk smoking jacket, has passed away today at 91 according to a Tweet posted by Playboy magazine. The revolutionary publisher, who founded the gentleman's mag in 1953 and soon became a pop culture staple, passed away of natural causes in - where else? - his 22,000 square foot Playboy Mansion.
We hope there are bunnies in heaven.
American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4
— Playboy (@Playboy) September 28, 2017
[Photo via Getty]
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