You Should Know: Avi Brosh

There's something just oh so sweet about the word boutique. It's fun, a little charming, and just that right Goldilocks amount foreign in its ring to excite interest. Avi Brosh, the man behind the wildly popular Palihotel on Melrose and Palihouse in Santa Monica, has reimagined the experience of the boutique hotel, creating spaces designed in such a way that guests find themselves no longer simply visitors, yet neighbors - a residential community of travelers.

Name: Avi Brosh
Occupation: Place Maker
Place of birth: Tel Aviv
Instagram / Twitter: @AviBrosh
Zodiac Sign: Aries

What do you actually do all day? 50% think about stuff - 50% do stuff

Favorite song growing up? My Sharona - The Knack

My biggest secret is… I’m anti social

Why do you live in Los Angeles? Malibu, California

My motto is… Everything happens for a reason

My alter ego is… Too many to mention

The last drink I had was… Martinez

My secret crush is… Ice cream

What was your first job? Mail room

If you had one day left to live in LA, what would you do? Have a long boozy brunch with my family

Coming from? Going to? Hotel to Hotel

What is your favorite work of art? Catherine Opie landscapes

Who should we know? Kirsten Leigh Pratt, Lucas Mann, Aline Brosh McKenna