You Should Know: Toni Ko

The beyond fab Toni Ko’s Instagram bio says it all - “I work for fun.” After selling her multi-million dollar company, NYX Cosmetics, to L’Oreal, the serial entrepreneur wasted no time at all, jumping straight into her next venture, PERVERSE sunglasses. And let us tell you, we are OBSESSED. Launching today (what timing!), Ko has been previewing her collection of fashionably fun sunnies on her Instagram profile. This Fabulosa pair in fiery red? Perfection, no?

Name: Toni Ko
Occupation: Serial Entrepreneur
Founder and CCO Perversesunglasses.com / Founder of NYX Cosmetics (Sold to L’Oreal in 2014)
Place of birth: South Korea
Instagram / Twitter: @ToniBologni
Zodiac Sign: Aries

What do you actually do all day? Everything and some more. As a serial entrepreneur I am a cloud that hovers over all my entities. Recently I started PERVERSE sunglasses and I am in charge of all things fun. I work for fun.

Favorite song growing up? Def Leppard / Michael Jackson / Madonna - All of their songs

My biggest secret is… Hmmm… I don’t kiss and tell.

Why do you live in Los Angeles? I’m a true Angelino at heart. Traveled all over the world but nowhere in the world hugs me warmly more than LA.

My motto is… 1. Break rules but not law (me) 2. Well behaved women seldom make history (Laurel Ulrich)

My alter ego is… Never had one

The last drink I had was… Coffee (black)

My secret crush is… Well… if I tell, it’s not gonna be secret anymore… shhhh.

What was your first job? Was working at my family business

If you had one day left to live in LA, what would you do? Go eat IN and OUT.

Coming from? Going to? Santa Monica (home), going to Downtown LA (office)

What is your favorite work of art? Pierre Auguste Cot’s The Storm & Le Printemps

Who should we know? Sir Bruce Barkalot.