9. Diddy is on a quest to re-invent Bad Boy Records.
Diddy seems to always be on this quest. But this time he may actually be on to something. He's going beyond the failed "Making the Band," adding fresh new talent, including B-more native Los. Diddy is invoking a new movement saying,
"It's time for a whole new generation; it's time for a whole new movement. So we got [Machine Gun Kelly], French Montana, Red Café; we got Cassie...We also have a new artist named Los that we signed. It's official. We're trying to put that young, youthful energy out in the air and do it the only way that Bad Boy can do it."
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MTV]
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