Drunk Elephant C-Firma Day Serum
Whether or not you're a beauty buff, chances are you've come across the colorful caps of Drunk Elephant on many an Insta story these days. The non-toxic beauty brand has garnered an impressive cult following, likely due to its quality ingredients and minimalist approach. A crowd favorite? The orange-topped C-Firma Day Serum, a morning must-have packed with vitamin C, antioxidants, and fruit enzymes that protect your skin from the harsh environmental factors of city life. The best part? This brightening serum lasts for 72 hours, even after a few showers. And, this may just be me, but it totally smells like a campfire in a bottle.