Shop The Most Innovative Makeup Trends Of 2017

Zelens Extreme Velvet Lipstick, $48 ; Hourglass Lip Stylo, $32 ; NYX Slide on Lip Pencil, $8 ; Le Metier de Beaute Moisture Matte Lipstick, $32 ; Ilia Lip Exfoliator, $26 ; Lancome Matte Shaker Liquid Lipstick, $22

Before you apply any lipstick make sure to exfoliate with Ilia's blend of shea butter, sunflower seed oil, sesame oil and volcanic stone. NYX's Slide on Lip Pencils go on smooth and are extremely pigmented to ensure longer wear time. If you're thinking about trying something new for lip color, opt for Lancome's Matte Shaker - this is the new generation of liquid lipsticks, combining Vitamin E and lipstick that lasts all day and is noticeably pigmented. If you're not the liquid type of gal, Zelens has some really pigmented velvet lipsticks that feel like lip balm. Hands down our go-to every day lip color is the Hourglass Lip Stylo. They have so many great shades of brown we can't figure out which one we want to wear more. They go on smooth and shiny but not sticky, slightly less pigmented but really moisturizing. Not to mention they last about a month and a half. That's an eternity when we are constantly reapplying it.