Summer Fridays: The Cool Girl Beauty Brand Taking Over Instagram

by Stephanie Maida · March 19, 2018

    Instagram may still be the go-to platform for envy-inducing vacation snaps and perfectly edited #OOTDs, but recently it's become influencers' favorite way to show off another coveted aspect of their lives: beauty products.

    From #TopShelfies to behind-the-scenes Insta stories, cool girls are giving new brands exposure and helping them reach cult status among the skincare-obsessed. So it's no wonder the latest product reaching trending heights was created by two bloggers with almost a million followers between them.

    Introducing Summer Fridays, a must-have line that calls to mind everyone's favorite seasonal tradition of skipping out of work early and taking some much-needed time to unwind. Created by Marianna Hewitt and Lauren Gores Ireland, the vegan, paraben-free, eco-friendly beauty brand has become ubiquitous on feeds across the country. The product causing such a sensation? The Jet Lag Mask.

    While its minimalist, periwinkle packaging is certainly photogenic, it's really about what's inside the tube that counts. And after trying it ourselves, we can say the stuff actually works.

    You don't have to be a frequent flyer to experience jet-lagged skin. Dark circles, loss of moisture, and sagging can be a typical side effect of leading a hustle-filled life. The luxurious mask, featuring chestnut extract, vitamin C, shea butter, and green tea, nourishes skin instantly, leaving even the most sleep-deprived boss babes with glowy, hydrated complexions. The best part? It goes on clear and doesn't need to be rinsed off, making it perfect for in-flight refreshes and those on the go. Though it's technically recommended to leave on for 10 minutes, followed by a dabbing with a damp cloth or tissue, we've seen beauty buffs using it as a primer before applying their makeup and, honestly, it's not the worst idea.

    The versatile formula has no doubt led to its appeal. The current batch is already sold out on the Summer Fridays website (there's a waiting list), but there are still a few left online at Sephora. We're predicting it'll be the hottest accessory on the Hampton Jitney this summer, so get your hands on it fast.

    [Photo via @summerfridays]