The Chic New Salon Offering The Most Coveted Facials In Williamsburg

by Stephanie Maida · February 19, 2019

    With the L train remaining firmly in place, along with a smattering of new high-rises and hot spots, it's safe to say that Williamsburg is giving Manhattan a run for its money. Even when it comes to salons.

    Rob Peetoom, world renowned hairdresser, has built an international empire of namesake salons from The Netherlands to Bali. And when it was finally time to make his move to the U.S. market last year, Peetoom chose Brooklyn's trendiest neighborhood to open up (very chic) shop. 

    Led by the next gen of Peetooms, daughters Rochelle and Savana, the massive, modern space is a one-stop beauty destination for anyone looking for a high-end haircut, blowout, or even a full-on spa day. The Williamsburg location offers Balinese Scalp Treatments in a Yume chair (one of only three in the city), along with brow services, lash tinting, and, my personal favorite, facials powered by coveted French skincare brand, Biologique Recherche.

    On a recent Saturday afternoon, I stopped in to experience an uber luxe facial. One of their offerings is called the "Brooklyn Balance," which is described as "perfect for the Brooklyn girl (or guy) on the go," meant to boost skin's natural glow and "restore inner beauty."  And this Brooklyn girl was not disappointed. After a cup of coffee in the sunny (and Insta-worthy) waiting area, I was shown behind a curtain and allowed to snuggle beneath a fuzzy blanket while my face and, pleasantly enough, décolletage were treated to an hour of pampering.

    My esthetician, Rachel, expertly assessed my skin and chose the perfect products to give me the best results. And besides being a master with her hands (hello, much-needed neck massage), she knew just how to handle the famously fickle cold-pressed line, including the cult-favorite (albeit vinegar-scented) product, P50 - a potent liquid exfoliator that's nearly impossible to buy online. She dab, dab, dabbed every inch of my face with Biologique's star formula before painting on a soothing moisturizing mask. I was finished off with a customized mixture of serums and voilà: my skin was reborn.

    The facial? $175. Being told I was glowing for the rest of the day? Priceless. And so, so worth it.

    Rob Peetoom Williamsburg, 101 N 10th St, Brooklyn

    [Photos courtesy Rob Peetoom]