New YorkBest $2k
"The Best $2k I Ever Spent!" Bowl Stupid In Brooklyn
Diesel's new ad campaign is urging people to "Be Stupid" (and buy jeans??), and the attendees at this month's Fader Bowl in Brooklyn took the time-old adage to heart.-
The event featured music by Restless People and MNDR. Guests were treated to complimentary bowling, drinks, and even clothing giveaways from Diesel. I wonder if people were disappointed when the giveaways turned out to be promotional t-shirts, and not $200 designer jeans. After all, a t-shirt with "Be Stupid" printed on it is just one step away from one that says "I'm With Stupid"; hardly Diesel-chic.
None the less, something about wearing the shirt, or being in a bowling alley surrounded by the slogan, forced people to really, really take the message to heart...
[All images via Nicky Digital]