Giesen Wines of New Zealand celebrated the launch of 0% Riesling, the latest addition to their popular range of non-alcoholic wines, with a holiday happy hour at Boisson at Rockefeller Center. Sommelier Sarah Tracey of The Lush Life hosted guests at an exclusive tasting of the new Giesen 0% Riesling, which bursts with notes of lime, citrus blossom, and elderflower on the nose and a clean, crisp finish.

Guests gathered at Boisson, the latest location of the chic wine and spirits boutique dedicated to the best of alcohol-free selections. The festive launch party was just steps away from the
famous skating rink at Rockefeller Center.

Tracey presented the new 0% Riesling along with the full range of Giesen 0% wines, including New Zealand Sauvignon Blanc, Rosé, Pinot Grigio, and Premium Red Blend. Known for their award-winning full-strength wines from New Zealand, Giesen is the world’s premium leader in non-alcoholic wines made with a pioneering gentle extraction process that preserves rich aromas and flavor.

A contributor to Martha Stewart Living and The Food Network, Tracey inspired guests with her extensive wine knowledge and ideas for food pairings, mocktails and tips on how to balance 0% wines into a healthy lifestyle. For many, non-alcoholic wine and spirits are a delicious new discovery. “It just tastes like Riesling!” said Kira Jones Matousek, an NYC-based wellness influencer. Guests were all impressed by how well Giesen 0% stands up to full-proof counterparts, sharing their thoughts about the smooth texture, crisp character and “wine-like” mouth-feel. “Where was this when I was pregnant?!” said lifestyle influencer and mom of two, Gillian del Zotto, “I can’t believe I didn’t know about this.” Also joining the fun was author and journalist Hilary Sheinbaum of The Dry Challenge, who offered expert insights on how non- alcoholic choices can be a part of a happy, adventurous, big life.

After tasting through Giesen 0% wines, guests finished the evening with a VIP tour to the Top of the Rock to take in the timeless views of the Big Apple. Find Giesen 0% wines online and in-store at Boisson.

[Photos by Travis Keyes]

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