Inside The RadioShack Pop-Up Celebration In Times Square

by Stephanie Maida · December 9, 2013

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    RadioShack celebrates the holiday season and welcomes the New Year with a series of original programming at its new concept pop-up stores in Times Square. To kick off the series, RadioShack hosted an invitation- only celebration at the 47th and Broadway pop-up store (the old Roxy deli) with Gabriel Saporta from band Cobra Starship.

    Attendees included DJ Harley Viera-Newton, The Misshapes, Cynthia Bailey of The Real Housewives of Atlanta, Mickey Boardman of Paper Magazine, Designer Yigal Azrouel, Designer Erin Fetherston, and more.

    [Gabriel Saporta, Mickey Boardman] [Cynthia Bailey]

    Guests were able to check-out the pop-up store featuring RadioShack’s iconic, highly engineered speaker wall by which customers can shop 13 different speakers using music from in-store tablets. High-tech headphone demo stations enable shoppers to listen and compare leading brands such as SOL REPUBLIC, Beats by Dr. Dre, and Skullcandy. The latest in features in mobile device displays allow shoppers to test out in-demand cameras, mobile phones, and tablets. RadioShack exclusive RC toy centers offer hands-on access to new RC cars, trucks, and copters. The store offers secure charging stations where customers can power-up for free in the middle of New York City’s Times Square.

    [Harley Viera-Newton] [The Misshapes]

    [Gabriel Saporta, Yigal Azrouel]

    [Erin Fetherston]

    [Gabriel Saporta]