Kinda Sorta Media, the anti-agency brainchild of link blogger turned digital strategist Rex Sorgatz, got a little more concrete with an official launch party at 200 Orchard. The attendees were appropriately internety with Foursquare's Dennis Crowley, Gawker overlord Nick Denton, and People Matter artist Nic Rad on hand while iPad dj Rana Sobhany spun her signature tunes.
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With a client roster that includes Blackbook Magazine, the forthcoming 4Food and The Week this burgeoning project is well poised to become a virtual force to be reckoned with.