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This past winter's lack of snowfall hasn't stopped the creators of SNOCRU from creating their new smartphone app that connects users to ski culture.
SNOCRU held a launch party in a Lower East Side spot called Gallery Bar. The end of the season, celebration, had guests drinking cocktails by William Grant & Sons, participating in Rockwell watch giveaways, and capturing all of the "apres-ski" memories through a photobooth that was set up at the venue.
Most of us have rung in the first days of Spring, but for the few snow bunnies out there, SNOCRU is an app that allows users to check snow conditions and connect with other friends on the mountain through event listings.
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