Tell us a bit about the Instagram competition.
Tell us a bit about the Instagram competition.
"Well, they've got a great sensibility with this. A Hotel Life and Krug partnered on the site for the first three to six months, and they're running this competition. Instagrammers can take pictures of anything that relates to "rough luxury" with the hashtag "#krughotellife." So, for example, it could be a picture of you at a jungle retreat with a bottle champagne in hand... anything that shows us you're in a luxurious place. The winner gets to go to one of three hotels of our choice to review it."
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