You originally had a store in Nolita, Lyell?
You originally had a store in Nolita, Lyell?
Yes. I started it, and I had it for seven years. I had a seven-year lease on the store, and it was great. It was kind of the opposite of TOCCA. I was alone and started it, and it just turned into what it was. It was organic. The store did really well pretty quickly, and then I built a wholesale business off the store. Then I had a baby, and the lease ended within the same three months, and I did a collaboration with urban Outfitters and started here when my baby was five months old.
This has been really nice, in the fact that it’s the perfect match, and in a way a little evolution of Lyell and TOCCA. For me, personally, I can focus on just doing the clothes instead of running the business. TOCCA is a more grown-up version of Lyell. It’s evolved from then.
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
.jpg "Who Is Nats Getty? The Oil Heir & Trans Activist Is Living Life Loud & Proud")
.jpg "Worldly Socialite Haya Maraka's Elegant Etiquette Tips For The Modern Lady")
.jpg "Haute Hostess Christine Chiu's Guide To Throwing The Most Fabulous Fête")
