Tell us a little about Beautified, your new iPhone app that just released.
Tell us a little about Beautified, your new iPhone app that just released.
So basically it started out because I grew up in NYC, I love the wellness and beauty space, I DJ, and I was planning on transitioning from DJing nightlife events to corporate events. Corporate events come with a lot more maintenance; it's an earlier hour and a much more prestigious crowd, so obviously you've got to stay manicured pretty well. I met my business partner Annie and she had a very similar idea, and then we met Peter, our other partner, who also had a very similar idea that he was actually already working on. So the three of us were like 'okay, listen, we all basically are talking about the same thing in one way or another, lets bring it together and lets launch this thing.' So in a year, we went from concept to product, and now here we are.