Continued...
We believe you shouldn't have to compromise on comfort vs. cool. We believe that women deserve a better go-to option for everyday - something that works under clothes, but also something you're proud to wear without anything else on. We believe great underwear is a daily investment in yourself, and as such, it should fit well and make you feel really good in your own skin. We believe the contemporary woman deserves a smarter business and smarter marketing - cutting the crap (literally and figuratively) to provide something of better quality + design, with better service, at a better price, in a voice she can relate to and feel proud to support. Negative is a better product because of our attention to detail and our D2C business model. We're able to source from the same mills as luxury peers like Eres, Kiki de Montparnasse and La Perla, but keep our prices in a more contemporary place ($70-85 for bras, $28-40 for bottoms, $55-65 for tees), because we cut out the traditional wholesale margins.
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