Your brand has one of our favorite back stories in fashion - two sisters-in-law now both named Veronica Beard! How did you two decide to team up on a fashion brand?
We are sisters-in-law who are married to brothers. We left our respective career paths, in finance and fashion, to raise our kids but we found ourselves constantly talking about a void in the market for must- have, cool, classic clothing you could live in, and we kept coming back to the concept of the uniform. We were inspired by menswear and the idea of layering; we wanted chic and tailored layering pieces for women but without the bulk, which led us to the Dickey Jacket. The jacket was the first piece of the uniform. We loved the idea of having the flexibility to personalize your look by changing the dickey to suit your individual style.
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