NYC Hospitality Innovator Sponsored By Heineken: The Wythe Hotel's Peter Lawrence, Encouraging Us To Wake Up In Williamsburg

Tell me about the wallpaper. “Sure. Dan Funderburg is his name and he is a local guy who is super talented and he does this thing where he takes classical patterns and then messes with them. So we asked him to do three for us. He uses a Brooklyn based company– it’s like the Willy Wonka Chocolate Factory of wallpaper called Flavor Paper. I love that! Can you lick the wall?? “These ones you can not, although maybe people do, I don’t know. And those guys are making a scratch and sniff wallpaper. Laughs. Yeah those guys are lunatics. This is very subdue for them.”