Why do you think the brand has become this cult phenomena?

Supreme is not expensive like other streetwear brands like Off-White or Vetements, which really have sky-high designer price tags. What makes it a phenomena is that people have to wait in line, sometimes overnight, to score that Supreme x North Face jacket or the always in-demand Bogo hoodie. The lines on Lafayette Street are insane. The only other lines that big are when Apple releases a new iPhone but that’s a once a year thing whereas Supreme lines are a weekly occurrence.

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