The Eclective's Cyndi Ramirez & Adam Fulton On Finding The New Cultivators Of Cool
The Eclective's Cyndi Ramirez & Adam Fulton On Finding The New Cultivators Of Cool
Why do you think it's so important for brands to cultivate a relationship with these creatives and influencers?
Adam: If you are in marketing, you've probably read The Tipping Point. It may be common knowledge now, but a small group of creative and unique individuals can sway huge cultural decisions -- which affects buying decisions across the country. While brands are usually focusing on top level influencers like celebrities and socialites, The Eclective is amassing a much larger network of real-world influencers. Our job is to create this community, this collective of individuals, and allow brands never-before-granted access. From there, it's up to the brand as to what story they want to tell through our members.
Go HERE for the full interview!
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