Make Your Niche
Hi Wildflower's dream client feels alienated by the Kardashian contour, doesn't fall prey to endless YouTube tutorials preaching the latest makeup craze, and celebrates the beauty that makes them unique. The beauty world was missing a brand focused on the intellectual woman who wants to express herself with a single bold lip, no matter her skin tone. Every person who wears Hi Wildflower will feel the free-spirited glow. Carving this niche in a crowded market sets Nandini's business apart.
[Photo via @hiwildflower]
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