So you said you realized you had a real audience. Have people been very receptive to "Advanced Style" and the concept behind it?
I started this out as a personal project, I didn't know what would happen with it. But when I started putting the images out, and the videos, younger women started emailing me and the ladies saying, "I can't wait to get old now." That was a pretty incredible response. Older women were telling me that they've never felt so much freedom after seeing these women who were expressing themselves, how active and vital they were. So we knew that seeing them on the big screen would hopefully inspire them more. To hear their stories, their philosophies, their ups and downs.
[Lynn Dell, Ilona Smithkin]