Interview With Madewell's Lisa Schulner

by guestofaguest · January 16, 2008


    Lately, it seems like everyone is catching the "fashion can mean average prices" bug. Vera Wang has a line at Kohl's, Italian superstar Roberto Cavalli and rocker Madonna have lines at H&M, Sarah Jessica Parker makes clothing for Steve & Barry's, and don't even get us started with Tar-geh. And why not mix and match? Fashion should always be about confidence and individualism. This fall, even preppy refined J.Crew caught on. Madewell was launched as a hipper, little sister of the popular brand. Their pop-up store in Soho this Christmas is making way for the real thing coming this Spring on Broadway and Broome. Awhile ago, we got the scoop on the likes and dislikes of Lisa Schulner, the hed stylist over at Madewell. Here is what the artistic-skateboarding-Audrey Hepburn had to share:

    Who came up with the idea of Madewell and what does it stand for? Madewell was a real workwear brand from the 1930’s. Our CEO Mickey Drexler, fell in love with the heritage of the brand and new that girls today would love a cool, casual, affordable denim brand with a real design sense.

    What's the best part about your job? Being pushed creatively every day of the week!

    Does "cheaper" mean less quality? Not at all. Cheaper means not taking advantage of the market today. We know girls would pay more for our clothes but why should we make them?

    My personal style can be best described as… A skateboarding Audrey Hepburn in art school

    All I want this New Year's is…. The beach in my backyard. Is that possible?