American Eagle Outfitters presented the New American Music Union summer music festival in the historic SouthSide Works of Pittsburgh, PA. The event was hosted and co-curated by Anthony Kiedis of the Red Hot Chili Peppers, and featured a line-up of performances hand-picked by Kiedis including legendary artists and top American bands including Bob Dylan, The Raconteurs featuring Jack White, Gnarls Barkley, The Roots, Spoon, Spirit, NASA, The Black Keys, Black Mountain, The Duke and Tiny Masters of Today.
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Created by American Eagle Outfitters to give college bands a national platform, 15 of the nation's leading college bands performed alongside their music legends. The Black Fortys, of the University of Southern Illinois, won a full-day recording session in LA, with the winner's track to be promoted by American Eagle Outfitters. Anthony Kiedis announced the winning band and shared with the crowd: "Music is still the most creative force that I know and this seemed like a prime opportunity to let it shine...as concerts can be life changing."