The Pink & Blue Project, By JeongMee Yoon

[Work of JeongMee Yoon]

Did you know that Pink used to be the appropriate color for young men?  It was considered more masculine and was the decided color for boys while blue was considered appropriate for girls because it was the more delicate and dainty color.  It wasn't until after WWII "as modern society entered 20th century political correctness that the concept of gender equality emerged and, as a result, reversed the perspective on the colors associated with each gender." Consumer preference, social norms, and gender identifiers are all created.  They are made up.  This is hardly new news, but when you look at the latest work by artist JeongMee Yoon, it becomes almost shocking.

"My current work, The Pink and Blue Projects are the topic of my thesis. This project explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism."

In this 2009, the year of change, let us keep in mind JeongMee Yoon's project.