Who: Rachel Zoe, fashion stylist
What: Ovarian Cancer Research Fund
Why: OCRF is the oldest and largest charity in the United States dedicated to funding ovarian cancer research. To date OCRF has award top scientists over $65 million in research grants to further the fight against ovarian cancer. The research will hopefully find better methods of diagnosis, more effective treatments and (hopefully) a cure.
[Photo via @rachelzoe]