Avid Goop readers should recognize this one, as the Apartment at The Connaught got the Gwyneth Paltrow stamp of approval back in 2010 (she stayed for a week as her London pad underwent renovations). The David Collins-designed two-bedroom penthouse is flooded with natural light which is only heightened by a soft palette of lavender, blue, white, and gold, as well as soaring slanted ceilings with exposed eaves. From the dining room, French doors open onto a wrap-around balcony with enviable views of Mayfair.