Privacy is key to keeping the elite coming back.
When people of high status stay at a 5-star hotel, the staff is obligated to keep their information private, according to Kislin.
Celebrities usually don't want to publicize their stay, and it's unethical to disregard their request.
Plus, if the public were to find out where celebs were staying and what they were up to, the hotel would suffer as well— mainly because it would expose a lack of security on their part, according to The Independent.
[Photo via @prettylittlefawn]